Evolving a Brand

ChurchLeaders is a brand “dedicated to resourcing, informing, and connecting a community of church leaders” all over the world. Part of that effort is a podcast with over 600 episodes. As the art director managing the brand, it was an exciting change as a new host joined our team. Ed Stetzer was taking over the helm, hosting and leading the direction. Without the luxury of ample time, it was my task to honor the existing identity but emphasize the new host.

Banners I designed 2 years prior for the Outreach Summit.


Adding to the previous brand, I created a strong horizontal identity

The Stetzer ChurchLeaders Podcast vertical logo shown with host Ed Stetzer for the show profile image

Twitter Share Image

An individual episode thumbnail image

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Designing an (expandable) Book Series